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By JAMES DALLAS A new recruitment web site set-up last month to service industrial sectors is aiming to attract new blood into the motor industry following the recession of the 1990s. Job Jobbed has a specific section dedicated to the retail motor industry and has linked up with the Retail Motor Industry Federation's training division, ReMIT, to attract candidates to the RMI's Modern Apprenticeship Programme.

Rupert Ellis, the principal of Job Jobbed, said the site aimed to overcome "the difficulties in attracting the highest calibre candidates to the trade". "We need to attract new workers into the industrial sector for our future stability and success," said Ellis. He claimed subsidised offers of the service had been made to government backed trade associations such as UK Business Links, chambers of commerce, Scottish Small Business Gateways, Invest Northern Ireland and Business Connect in Wales. Revenue comes from employers advertising vacancies, banner sponsorship and recruitment agencies paying a subscription fee for access for the on-line database. Ellis said that to cut costs the motor industry "did away with apprenticeships and training in the early 1990s" and was now suffering a skills shortage. "None of the other recruitment sites have a bespoke retail motor trade section," he claimed.

Mike Allmond, ReMIT's managing director said the organisation was using the internet to make training accessible. Job Jobbed was "part of our web of links increasingly used by youngsters searching for apprenticeships", he said. ReMit currently has up to 8,000 apprentices under training and wanted to increase this total by 25 per cent, said Allmond. The motor trade has to "fight its corner like the rest", according to Allmond. However, he added that the motor trade is an "assured industry to join. There is no likelihood that people will do without cars".

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